Desktop brand visibility for Comcast
In addition to providing internet access and email to customers, Comcast
wanted to promote its other content and services on its customers'
desktops. With its Klipfolio Branded Desktop Application (BDA), Comcast
allows users to search the Internet, view their email, launch Comcast
applications, and access third-party content. Each option, as well
as remaining visible throughout the day, increases customer engagement
with the Comcast brand.
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Staples' branded desktop application
To capitalize on the success of its Easy Button ad campaign, Staples
worked with Klipfolio to extend the Easy Button to the desktops of
its customers with a branded desktop application (BDA). The Staples
BDA lets customers browse new products, conduct product searches,
and make purchases which all contribute to strengthening customer
loyalty and driving incremental revenue. Finally, clicking the online
Easy Button can also trigger the well-known "That Was Easy" sound
bite.
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TAC Worldwide adds jobs to the desktop
In the staffing business, it's important to connect job opportunities
with job seekers at just the right time. To keep passive job seekers
informed TAC worldwide worked with Klipfolio to create its own branded
desktop application (BDA). With the TAC Worldwide Start button, users
can see job opportunities that match their skills scroll by throughout
the day. Learning more and applying for opportunities that interest
them is just a click away. The BDA helps TAC Worldwide to transform
customers into repeat customers.
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Intel's branded desktop application
Intel worked with McCann Erickson to promote Intel's Formula One Racing
sponsorship to "texperts" that love technology and love
high-performance motor sport. Klipfolio created an Intel-branded desktop
application (BDA) that combined performance monitoring of the user's
Intel hardware with performance monitoring and imagery from Intel's
F1 team. Intel also welcomed third-party content in its BDA from news
and sports partners. Both Intel and the third-party publishers captured
additional clicks and web traffic.
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H&R Block's desktop refund monitor
This well-known financial services firm extended its message of fast
and accurate tax returns to its customers with a branded desktop application
(BDA). In addition to tracking a customer's tax return through the
IRS processing, the Klipfolio BDA also provides a countdown clock
that shows clients when they can expect to receive their refund. And
it all happens in a safe, high-security environment that keeps customers
coming back for more.
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St.Minver's desktop gaming application
As Europe's top gaming network operator, St.Minver wanted a flexible application template to promote its different customer brands, such as Virgin Bingo and Juega Ya! on the desktop. Now St.Minver rolls out new branded desktop applications (BDAs) more quickly and more cost-effectively.
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