  |
As a new media agency, you are dedicated to being at the forefront of marketing ideas for your clients. To attain this position, you must be aware of online habits. Users today are becoming increasingly familiar with small, simple applications that live outside of their web browser. These branded desktop applications (or widgets) allow for targeted messages and real-time alerts directly on a user’s desktop, saving users time, effort, and money.
With a branded desktop application, you can customize the application for your client’s brand, thus improving brand loyalty. You can also use the application to direct traffic to your client’s site. Unlike email campaigns, there is no intermediate SPAM filter to block your message. Users receive updates throughout the day, not once a week, increasing the frequency with which they return to your client's site. Research shows that daily click-through rates for a branded desktop application are over 10%.
Afraid of accountability for your new ideas? Worried about working with a third-party vendor? Concerned that you will lose your clients? Apprehensive about using a new technology? Don’t be. Klipfolio has four years of experience building branded desktop applications that are proven to increase customer loyalty. These technologies are easy to use and customize, and Klipfolio offers ongoing support. We've worked with companies like Intel, Staples, and American Express and agencies such as Ogilvy and McCann Erickson to develop the desktop component of an integrated and successful marketing campaign.
Klipfolio Branded Desktop Applications help you provide an innovative medium to increase your clients’ customer retention and site traffic. These applications also increase loyalty, revenue, and site traffic for Online Publishers, Online Retailers, and Financial Service Providers.
|
|
"The new face of news is on the desktop."
Penton
Tech Media
Wayne Madden
"The AM Nieuwsviewer is an important alerting tool for our AM
Nieuwsdienst subscribers. It
ensures our customers are aware of the latest information as soon as possible,
and streamlines their ability to get more information by being able to read
the article with only a single click."
Kluwer
Michael Dam, Publisher
Easy Button Desktop Application--Results Atypical. MarketingSherpa.
