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For an online publisher in the giant, competitive space of the Internet, there are many challenges: How do you engage your audience and keep them coming back? How do you increase your readership? How do you provide the most effective channels for your sponsors and advertisers? How do you leverage new technologies? A branded desktop application helps you address all these questions and more.
The desktop solution works to drive traffic to your site and deepen reader loyalty by pushing news alerts directly to your readers’ desktops.
Leveraging this new technology is your secret to success. Getting users to interact with your site more often is of paramount importance; it impacts revenue. A user who infrequently visits your site is a missed opportunity. By pushing news alerts to readers’ desktops, you can capture this opportunity ahead of your competitors and engage readers in a conversation that requires them to visit your site for more.
By going beyond email newsletters and RSS feeds directly to the desktop, you can increase your audience exponentially. A desktop news solution is aimed at the non-technical majority of users and is easier than RSS feeds to use and to personalize. With this solution, you gain more brand presence than with RSS applications, without compromising usability and click-through traffic.
Klipfolio Branded Desktop Applications help online publishers increase site traffic and reader loyalty. These applications also increase loyalty, revenue, and site traffic for Online Retailers, Financial Service Providers, and New Media Agencies.
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"The new face of news is on the desktop."
Penton
Tech Media
Wayne Madden
"DW-WORLD.DE offers news and background information in a multimedia
environment. Klipfolio is an ideal addition to our service: It allows our
users from around the world to stay informed at all times."
DW-Online
Guido Baumhauer, Head
Desktop Marketing. The ideal medium for demand-generation activities.
Easy Button Desktop Application--Results Atypical. MarketingSherpa.
